To be sure, there have always been greedy people in the world. Throughout recorded history, there have consistently been those who have taken advantage of the less fortunate to build their own fortunes in an oppressive and sometimes cruel way. But is greed becoming endemic to all sectors of society? These are my observations concerning the growth of greed (and decrease in compassion) during my lifetime here in the United States of America.
Greed: “Intense and selfish desire for more of something, especially wealth and material gain with a lack of concern for the well-being of others.”
-Merriam-Webster Dictionary.

Living in the shadow of the greedy and power hungry, you have also always had people whose hearts are filled with compassion for their fellow man and seek to lift others out of poverty so they may live comfortable lives and raise children without financial worry or stress. Some of these people have businesses with employees and they pay their workers a fair wage for the value they add to their company. They charge a reasonable amount for the quality products or services they provide so that customers can afford the essentials they need.
This is the story of how over a half century I’ve watched society and the media glamorize greed and influence people to embrace it as a business and lifestyle model.
To be sure, each time period has it’s moral challenges to overcome. The 60s and 70s were a time of upheaval of the established social order in many ways. Moral issues such as racial and gender prejudice as well as child abuse, drug abuse and the generation gap were very real and caused a lot of resentment, pain and chaos. It wasn’t a paradise by any means.

However, on the flip side, in many ways, people in general were more caring and the purchasing power of money was greater. The essentials of food, clothing, housing and transportation were much more within reach of average income people- most of whom also had savings. If someone was down on their luck, their extended family, neighbors, church or synagogue would help them out. There were a lot of local banks (as opposed to huge, impersonal conglomerates) therefore bank loans and mortgages were easier to come by and home ownership (rather than renting) was the norm. Rental units were for those just starting out and priced so low-income people could afford them. Educational grants were available if you needed them and you could work a part-time job to put yourself through Community or State College if your parents couldn’t afford the tuition.
Other things that cost much less were cars and repairing them, much of which (with a little knowledge and coaching) you could do yourself. Most High Schools offered Auto Shop as an elective course so if you lacked the skills or tools, you probably had a friend who was happy to help you out. Groceries were cheap (many people had home gardens) and filling up even a gas-guzzler could be done for under $10.00. As a result, most developed nations had a healthy middle class and homelessness was not a major issue as it is today. Even with all the social upheaval going on, life was much less stressful and “getting ahead” was not such an uphill and competitive battle as it is for young people today.

When I was growing up in the 60s and 70s, modest yet prosperous living was seen as a virtue and excessive, conspicuous consumption was viewed as decadent at best and immoral at worst. Then in the 1980s along came the rise of the “greed is good” philosophy. Popular prime time television shows (Dallas, Dynasty, Falcon Crest, Knots Landing etc.) glamorized the idea of getting rich through greed and dishonesty. Shows such as “Lifestyles of the Rich and Famous” openly promoted conspicuous (and even ridiculous) consumption. Magazines in the financial sector lauded as heroes those who built immense personal wealth at the expense of those who labored for them as employees. Television commercials used psychological programming to cause people to feel dissatisfied with their possessions and to believe that happiness was to be achieved through the accumulation of luxury goods and living “The High Life”. Popular music and the newly invented music video no longer addressed social issues but many celebrated “the Rock Star Life” of easy money and continuous partying. Even pastors of huge mega-churches and televangelists preached what came to be known as “The Prosperity Doctrine” and lived in opulent excess without apology.

In my opinion, over the next decades this media mind programming saw many more people come to embrace greed and therefore shady business practices with the result that while collar crime rates escalated. Consequently, we had the rise of predatory lending practices by banks, mortgage and credit card companies. Wall Street, (always a bastion of greed) became an outright den of thieves and companies more and more embraced the idea of planned obsolescence for their products in order to ensure outstanding returns for their stockholders.
Initially, apartments were abundant and affordable with new buildings and complexes being built ubiquitously. This caused many people who didn’t want to be tied down to mortgages or locations to choose this option as their residence. However, many later regretted this choice when their leases were up and rents increased faster than their income. Concurrent with this trend, older, affordable apartments were being torn down to make way for new buildings and complexes which tended to be of the luxury variety (better return on investment for builders/owners) and cater to the “upscale” renter, leaving low-income individuals “out on the street”- not just figuratively, but in many cases, literally.

In response to the rising cost of living , companies increased wages. This led to increased production costs for goods/services and consequently inflation. Due to the structure of the income tax system, the more people earned the higher tax bracket they found themselves in and therefore a higher percentage of their earnings were taken by the government. Due to the aforementioned inflation, the money they earned was devalued. Therefore they were losing purchasing power while at the same time paying a higher percentage in taxes while also repaying high interest loans with devalued currency. To make matters even worse for the middle class worker, during this time many companies came to embrace the philosophy of “disposable employees”. The older, more experienced and therefore higher paid employees were laid off and a constant stream of young, entry level employees were brought in to service customers and make products. Other companies moved customer service or production “offshore” to countries where the cost and/or standard of living was lower therefore employees could be paid less. These strategies maximized profits for shareholders and top level management while causing the shrinking availability of mid-level jobs that provided upward mobility for those with growing families who sought a college education for their children- the costs of which were also skyrocketing.

During this time of shrinking buying power for goods and services, and higher income tax percentages being paid, surreptitious taxes also skyrocketed. These are paid to local and state (or provincial) governments in the form of state tax, sales tax, gas tax, property tax, permit fees, licenses and etc. With ever-increasing government regulation and taxation of what used to be considered individual choices and freedoms, it becomes increasingly difficult and stressful to live as a citizen of what is advertised as the most prosperous nation on Earth.

And this is all by design. There are those shadowy figures who are playing a long-game for complete control of the planet and the population. They created and manipulate the money system so as to predispose the people to accept more and more control of their lives by their governments and less and less individual freedom. They see themselves as elite overlords but are in reality just planetary parasites. Unfortunately for them, people are waking up to their manipulations and deceptions and their little puppet show is coming to an end. This is why we see them in panic mode trying to lock down the world by various divisive and detrimental schemes.
For myself and countless others, escaping their parasitic control has been the result of “waking up” to the scam and expanding our consciousness by embracing the lost knowledge of how we collectively create our planetary and personal reality through our thoughts, imaginations, intentions and actions. When we embrace this new way of thinking (that I call Mentagenesis), we are able to escape the “matrix” control systems and change our personal reality to match our desires. By spreading this emancipating information to others, we are collectively creating a new reality that has no place in it for manipulative control freaks but rewards those who seek to cooperate in compassion to build a society that’s conducive to maximum freedom and happiness for all.

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4 thoughts on “Glamorized Greed.”